# Step Away operating rhythm

## Weekly rhythm, Sunday

1. Check the live app works on phone.
2. Check the world condition is showing the correct day/time block.
3. Review new plays, locked cases and result stories.
4. Add 1-3 new free one-shot cases if needed.
5. Decide whether any cases should be featured on social media.
6. Review Afterlight gain and Clinic unlock speed.
7. Review campaign feedback separately from one-shot feedback.

## Campaign content rhythm

One premium campaign should be treated as a small product, not a throwaway content drop.

Before release, confirm:

- starting deck removals are thematic and quick to prepare
- every removed card has a story reason
- every restored card changes the feel of the next chapter
- Threadlight spend choices are meaningful
- failure gives consequence without trapping the player
- final endings are baked into JSON
- replay hints tell players what kind of ending they have not unlocked, without spoiling exact routes

## Product ladder

Free:

- app
- player profile
- global one-shot cases
- Clinic / Afterlight
- world conditions
- first campaign pilot

Paid:

- official deck
- premium campaigns, likely £2.99 each
- category bundles later

## Campaign pricing note

£2.99 is the impulse price for a 5-7 chapter campaign. The campaign must feel like a story module, not merely five extra case files.

## Charity wording note

Use precise wording, for example:

> 80% of net proceeds are pledged to suicide prevention work. 20% keeps Step Away running and fresh.

Do not say "80% of sales" unless that is literally how money is handled after printing, postage, tax and fees.
